LabEx is a growing MOOC platform lead by operations in Chengdu, China focusing on an overseas client base. We improved their conversion rate from 0 to 10000 in 30 days. We also created short promo videos and managed to design their landing page.

Visit the landing website

Growth Hacking, Landing Page Design, Promo Video, Content Creation & Optimization
Organic Marketing

We promoted LabEx using SEO and other methods to improve the conversion. We also wrote few articles and blog posts.

Link Building

We focused on creative link building to attract potential users. We used Quora and related sites to boost the process.

Website Optimisation

We optimised from ground zero. This involved content rewriting, URL rewriting, UX optimisation and more.

Promotional Video Clips

We created promotional video clips for paid marketing and social media campaigns of LabEx.